Bonnaroo’s camera crew documented the painting process in a short video from the 2011 festival. They have claimed it has become a “live tradition”. In 2011, the band members began to paint their faces for live performances and they would bring enough paint to share with audience members. Influential music blog Neon Gold helped to break the band in January 2011, calling "Anna Sun", "the kind of stuff British A&R dreams, and major label bidding wars, are made of." In February 2011, Walk the Moon signed to RCA Records. Along with the success of "Anna Sun", Alt Nation named them a band you need to know for the summer of 2012. The group independently released their debut studio album, I want! I want!, in November 2010, receiving airplay for the track " Anna Sun" on multiple alternative radio stations.
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